Sunday, July 02, 2006

Gattaca crossover to rugby

Want to own a sample of the combined DNA of the 2006 All Blacks? Nope? Me neither.

(Un)fortunately Craig Waugh, adidas NZ Marketing Manager and vampire, explains how (not why though, that'd be too weird) this year's commemorative All Blacks poster actually includes a sample of the team's DNA. Don't believe me, watch the video; from extraction to print production.

Coming next: Interactive tours of the locker rooms where you can wear Richie McCaw's headgear or Piri Weepu's jockstrap.

1 comment:

Anonymous said...

Are you trying to pun jockstrap with Weepu? S'not clever you know.