News or advertising, whatever fills the pages...

I lament the demise of news media. Newspapers are increasingly irrelevant as sources of information. I got all hot and bothered about the conflation of news and advertising when Naked used social media to spruik a crappy Jacket. Today's Crikey (subscriber only) highlights an advert on Seek for an APN journo - note the blending of journalism and sales. If it were an advert for television, there'd be subtle references to presentability too.

Journalist Sales Assistant.

Do you consider yourself a writer and do you have an outgoing bubbly personality? We are looking for a dynamic person who can perform a dual role blending journalism and sales at our Monto Office.

A degree in Journalism is not necessary but the ability to write and to assist selling advertising is necessary (when required) due to the nature of the business.

As the journalist you would be required to produce quality editorial and photographs to reflect the news, information and entertainment of your region. As the Sales Assist you would be required to assist the Advertising Sales Executive when required. You may also be required to provide holiday relief to other Central & North Burnett Times journalists at times.

The role is challenging and rewarding offering an attractive base salary and incentive scheme plus Superannuation. It is ideal for someone living in the region or wanting to reactivate or commence a newspaper career and all you need is the drive to succeed.

If you think this is you then contact the (deleted). Pre-requisite: Drivers Licence.

Emphasis added.