Naked's Mat Baxter walks?

Ahh, the nobility of self sacrifice - the last temptation is the greatest treason, to do the wrong thing for the right reason - Mat Baxter's gone from Naked. A marketing martyr is born. They claim it's unrelated to the lies, the other lies and the gloating, but I doubt it. Baxter might be a clever chap, I don't know, but none of Naked's crew should be proud of their actions and frankly the recent attempt to brazen it out was further evidence of spectacularly poor judgment and someone had to take a bullet.