5 days ago
Thursday, January 29, 2009
Here's a great summary of views about the Witchery campaign from within the marketing industry. I think the general view is negative. Note in this second article, relating to the student Naked did on the reaction to the campaign, the CEO of Witchery clearly is of the view that any media is good media. This industry-commentary is interesting and valid, and despite the survey results, I remain of the view that the consumer is being taken for a ride here.